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A journey long in the making and finally here, not just as a brand, but as a reflection of a dream that simmered in the back of my mind for years. A story of passion and perseverance.
Outwerd. is a homage to the night owls living their dreams in the quiet hours, to the wanderers finding solace in uncharted paths, and to the brave souls who chose the red pill, embracing the unknown with open hearts. It's for the artists whose brush strokes are whispers of rebellion, for the introverts whose silence echoes their depth, and for every outcast who turned their solitude into strength.
If you've ever felt like an outsider looking in, like your voice echoes differently than the rest, know that Outwerd. is your sanctuary. It's a tribute to the misfits, the dreamers, the silent rebels – to you, who've felt the world's edges more sharply than most.
This brand is my way of stepping back into the world – a reintroduction, not just of myself but of all of us who've felt disconnected, misunderstood, or undervalued. It's a declaration that being different isn't just okay – it's extraordinary.
So, if no one has whispered it to you in the quiet corners of your journey, hear it from me, loud and clear: I am proud of you. Proud of your resilience, your uniqueness, and the unapologetic way you embrace who you are.
Let's celebrate the beauty in our differences and wear our stories with pride.
Nocturnal by preference.
// NYTEMODE
www.nytemode.com
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™