OUTWERD — UNCOVER THE UNSEEN — FREE SHIPPING ON ORDERS $75+
PRESS KIT
BRAND GUIDELINES & MEDIA RESOURCES
2026
WHO WE ARE
A STREETWEAR BRAND FOR OUTSIDERS
"OUTWERD exists to give outsiders a uniform they never had."
OUTWERD is a streetwear brand for people who've never quite fit in — and stopped trying to. We exist at the intersection of outsider identity and self-expression through clothing. Founded in Dallas, TX in 2023, OUTWERD creates culture-forward, limited-drop clothing for quiet rebels and creative loners who turned being different into strength.
BRAND VISION
A world where being different is the standard, not the exception. OUTWERD envisions streetwear as a vehicle for identity — not trend-chasing, not clout-building, but genuine self-expression.
WHAT MAKES US DISTINCT
| Outsider DNA | Built by an outsider, for outsiders. Autobiographical, not aspirational. |
| Dark-Forward | Black palette, monospace type, glitch effects. Immediately recognizable. |
| Meaning Over Hype | Product names like GHOSTS, FATALE, MIRAGE carry narrative intent. |
| POD Freedom | Zero inventory = zero fear. Experimental drops without financial risk. |
| Dallas Origin | An underrepresented city in streetwear. A different perspective. |
CORE VALUES
WHAT WE STAND FOR
1. AUTHENTICITY OVER APPROVAL
We don't perform coolness or chase trends. Every design, word, and decision passes one test: is this real?
2. OUTSIDERS FIRST
Built by and for outsiders. Night owls, quiet rebels, creative loners. Exactly right for our people.
3. LESS IS MORE
Limited drops over endless catalog. Clean design over noise. Fewer words that hit harder.
4. CULTURE, NOT COMMERCE
Streetwear is culture first, product second. The hoodie is the artifact. The meaning is the product.
5. UNAPOLOGETIC EXPRESSION
We don't soften edges for mass appeal. Our customers aren't looking for permission. Neither are we.
POSITIONING
For outsiders and quiet rebels who express identity through what they wear, OUTWERD is a streetwear brand that creates culture-forward, limited-drop clothing for people who've turned being different into strength. Unlike mainstream streetwear that chases hype, OUTWERD builds for the margins — authentic, minimal, unapologetic.
VISUAL IDENTITY
DARK-FORWARD, HIGH-CONTRAST, GLITCH-INFLECTED MINIMALISM
LOGO
The OUTWERD "Flying Logo" is the primary brand mark. Two variants: red (primary) and white (secondary). Always on dark backgrounds.
PRIMARY — RED ON DARK
SECONDARY — WHITE ON DARK
COLOR PALETTE
PRIMARY & ACCENT
NEUTRALS
EFFECT COLORS (MOTION ONLY)
Color rules: Black is the default canvas. Red is earned — logo, primary CTAs, hover feedback. Glitch colors are motion-only. No pastels, earth tones, or gradients.
TYPOGRAPHY
MONOSPACE-FIRST TYPE SYSTEM
Monospace type signals digital-native origin, counter-culture aesthetics, and visual rhythm. Inconsolata carries the entire type system.
| ELEMENT | SIZE | CASE | SPACING |
|---|---|---|---|
| Hero / Drop Titles | 48-72px | Uppercase | 4px+ |
| Section Headers | 24-36px | Uppercase | 3px |
| Nav / Buttons | 14-16px | Uppercase | 1-2px |
| Body Copy | 14-16px | Sentence | Normal |
| Captions | 12-13px | Uppercase | 2px |
BRAND USAGE
GUIDELINES FOR MEDIA, PARTNERS, AND COLLABORATORS
| ELEMENT | CONVENTION | EXAMPLE |
|---|---|---|
| Brand Name | All-caps, always | OUTWERD |
| Tagline | Title case or uppercase | Uncover The Unseen |
| Drops | Brand + number | OUTWERD 002 |
| Products | Evocative single word | GHOSTS, FATALE, MIRAGE |
KEY MESSAGES
1. We're for outsiders. You don't have to explain yourself here.
2. Every piece means something. Our designs carry intention and narrative.
3. Limited by design. When it's gone, it's gone.
4. Built in Dallas. An underdog city for an underdog brand.
5. Wear what you are. Not a costume — an extension of who you already are.
DOWNLOAD
Download the full OUTWERD press kit including brand guidelines, logo assets, and media resources.
DOWNLOAD PRESS KIT (PDF)