This ain’t some polished hustle tale. This is me, digging out of life’s muck and making something real. OUTWERD. Period. If you’re here, you’ve probably felt the weight too. Those days when you’re down but not out. That’s where this brand came from. Not a clean slate, but a scratched-up one I turned into something mine.
I grew up in New York. Gritty, loud streets, the kind of place that forges you. It was my mom, my sisters and me, just us, scrapping by. Single mom life’s no fairy tale; it’s raw, relentless, and it taught me to push when everything’s pulling you back. Doubt was my shadow, but New York gave me that edge. Sharp & unapologetic. Then Dallas called, and shit shifted.
Deep Ellum smacked me with a vibe I knew but couldn’t place. Someone tossed the name out once. Said it had soul, fit my vibe. I hit those streets, and damn, it clicked. Cracked pavement, neon buzz, music spilling out. It’s New York’s chaos with a Texas remix. It felt like home, but freer, wilder. That’s when “OUTWERD.” hit me. Me against the world, screaming it loud. OUTWERD. became the name, the heartbeat, the whole damn thing.
It sparked when I stopped swallowing the past. I’d been sketching. Messy lines on whatever I could grab, late nights when my head wouldn’t shut up. “OUTWERD.” wasn’t just a word; it was me spilling out. I slapped it on a tee, rigged a Shopify store with no cash, and leaned on print-on-demand to make it real. No fat wallet, no safety net, just me, a busted laptop, and a fire I couldn’t douse.
OUTWERD.’s got New York bite and Dallas dust. Every design’s for the ones who’ve been knocked down and got back up. Those who wear their scars, not their shine. Deep Ellum’s my muse now, but my roots cut deep into those city blocks up north. This ain’t about fitting in; it’s about standing out where it counts. The whole project started with less than $500, and that’s the point. You don’t need cash to make noise; you need soul.
Streetwear’s alive in 2025 ‘cause we keep it that way. I’m not here to sling trends or flex for likes. OUTWERD. is real gear you throw on and feel it speak. More designs are coming, straight from the gut, plus collabs with Dallas artists who get the grind. This is just the start, and I’m not stopping ‘til it’s loud as hell.
This is my fight, but it’s yours too if you’ve ever had to claw your way up. Wanna rock it? Hit the shop page and grab the gear that yells it back. Follow on Insta or X for the next drop. Shit’s getting raw.
